@misc{simpson_behavioural_2019, title = {Behavioural {Innovation}: embracing behavioural science for lasting impact}, shorttitle = {Behavioural {Innovation}}, url = {https://medium.com/hellobrink-co/behavioural-innovation-embracing-behavioural-science-for-lasting-impact-85d1d78688f4}, abstract = {Behavioural Innovation applies classic innovation methodologies along with psychological, cognitive, emotional, cultural and social…}, language = {en}, urldate = {2022-12-22}, journal = {Brink blog}, author = {Simpson, Lea}, month = sep, year = {2019}, note = {KerkoCite.ItemAlsoKnownAs: 2129771:8JEAPJBJ 4426965:QXLUV9Z3}, }